Our Story

Welcome to Capitila, a Social Media Marketing agency founded by Moe Ghanem and Adam Khatib. Growing up together in Cleveland, Ohio, Moe and Adam have been lifelong friends with a shared passion for innovation and entrepreneurship. Recognizing the challenges small businesses face in managing social media marketing, they decided to create a solution that allows business owners to focus on what they do best.

At Capitila, we provide innovative and streamlined services designed to take the hassle out of digital marketing and web development for small businesses. Our mission is to liberate business owners by expertly managing their online presence, allowing them to reclaim their time and energy to concentrate on their passion and business essentials.With a deep understanding of the needs of small businesses, Moe and Adam have built a company that combines cutting-edge technology with personalized service.

We are committed to helping our clients grow and succeed in the digital landscape, offering tailored solutions that meet their unique needs.

The Founders

Adam Khatib

Moe Ghanem

FAQ's

What's the difference between Traditional Marketing & Digital Marketing?

While Traditional Marketing is generally higher in cost and difficult to track measurably, its main focus is to reach an audience through physical encounters(a person walking by a flyer on the wall). Although we still see this every so often, the shift of the online world is subtracting the amount of people walking past the flyer due to the shift of social platforms and technology itself.

As a solution, Digital Marketing is far better to track measurably because of the speed of technology, turning days worth of campaigns into one sitting. Digital Marketing entails outreach that's unlimited while Traditional Marketing is limited. Digital Marketing has the ability to reach places that Traditional Marketing can't.

What is the importance of Conversion Rate Optimization (CRO)?

Cost Efficiency: Instead of spending more on acquiring new traffic, improving conversion rates allows you to make the most out of your existing traffic and marketing efforts.

Data-Driven Decisions: CRO relies on data analysis and testing (A/B testing, multivariate testing) to make informed decisions about design, content, and user flow improvements. This helps in understanding what works best for your audience.

Competitive Advantage: Businesses that effectively optimize their conversion rates often have a competitive edge. They are able to attract and retain customers more effectively than competitors who don't prioritize CRO